Two weeks ago, Tim James from Google came to present. It was great. He was a very engaging speaker and even though it was towards the end of the class time, he kept me entertained.  MORE ON TIMOTHY JAMES!
He made some great recommendations on AdWords strategy and Google in general. Very interesting to hear some insider information. I particularly like the fact that he has his own AdWords campaign. Walking the walk so to speak.

This week our group really dove into our keyword research. It was interesting to see the vast array of potential key words. We spent hours together and individually coming up with keywords and playing around with the keyword planner. We also spent time searching for our keywords on Google to see what our competitors are doing, and even using some of their ideas to cultivate our own ad campaign. I also learned that the term "summer camp" costs over $15 per click- just a touch outside of our budget :).  We now have a good grasp of our campaign focus.


The Keyword planner is awesome. I spent hours manipulating keywords, evaluating potential costs and benefits, and learning how to navigate the interface. As i mentioned, there are so many different key words and combinations. Keyword planner makes it easy to keep track of your work (it saves it every time you log in!)  It allows you to save thousands of keywords in a spreadsheet and upload it into each individual campaign. 



As a group, i am pleased with our work thus far. Although finding time to get all of this work done is a challenge, as many of my peers would agree. For the next week i hope we can go live with our campaign. We do still have some work to do but i would like to start testing the waters and making adjustments as needed. i am excited, i think that all of this work we have put in thus far will really pay off.